Brand visual identity
FlatPack S. L.
FlatPack is a furniture retailer from Salamanca, Spain, born as a 'spin-off' company of Grupo Expomueble, one of the biggest furniture companies in Spain. The leader of the project asked me to design the logo of the company. It had to be something "simple, geometric, square-shaped" and using orange and grey as primary colors. I decided to give a "3D twist" to the original idea and use cubic shapes instead.
The cubic shape connects with the idea of 'flat packs', boxes containig all the parts of a piece of furniture, which can be built at home by the purchaser. The orange cubes highlight the letter 'F'. The typography is simple, geometric, and of course... flat! The grey brackets are used to 'frame' and emphasize the name of the company. To sum up, a simple logo for a company who wants to make things easier
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(cc) Ignacio Munguía.